politics

April 14, 2026

Australian Prime Minister Anthony Albanese’s $14million fuel ad campaign draws sharp criticism

The Australian government is facing criticism over a $14 million ad campaign urging drivers to inflate tires and remove roof racks to cut fuel use amid supply crisis

Australian Prime Minister Anthony Albanese’s $14million fuel ad campaign draws sharp criticism

TL;DR

  • A $20 million Australian government advertising campaign urges drivers to save fuel by inflating tires, removing roof racks, and driving smoothly.
  • Critics, including Deputy Liberal Leader Jane Hume and One Nation MP Barnaby Joyce, have called the campaign 'ridiculous' and a waste of money.
  • Employment Minister Tanya Plibersek defended the campaign as a small investment to provide credible information on the national fuel security plan.
  • The campaign comes amid a fuel supply crunch linked to Middle East tensions and disruptions to crude oil supplies from Asian refineries.
  • Prime Minister Anthony Albanese stated the ads aim to prevent panic buying and maintain confidence, with fuel supply secured until late May.

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